Hardcore asana gear
Yogurt Activeculture keeps you true to your scene, while relaxing your soul
By Marilyn Perez
Published: April 20th, 2006 | 9:38pm
Some may cringe at the idea of “Disco Yoga” or “Punk Rock Yoga,” believing it defeats the purpose of relieving stress and finding peace within. With the popularity of Yoga in the West, along with yoga clothing lines such as Lululemon and Be Present taking off, it’s become apparent that people want to look good while holding Vrksasana (Tree pose). Sweatpants and a tee just won’t do anymore. Its popularity is especially growing among younger people. Some practitioners are concerned that the true meaning of the practice will be dumbed down for the secular crowd. Thanks to yogis like Morgwn Rimel, founder of Yogurt Activeculture Wear, they are hoping their product will not only draw people to yoga, but also show that it is safe to spice up this ancient practice. Yogurt Activeculture is using western language to introduce an eastern philosophy. They produce yoga clothes and items for the yogi who wishes to express themselves during their practice with shirts that say “Stay Tuned” or “Poser”.
Yoga is the Sanskrit root word for “union” or “join together.” It is the practice of joining together the mind, body, and spirit through a series of poses called Asanas. It is the practice of staying calm in the present moment while being in an awkward or uncomfortable position. It is a practice that can be used throughout our daily lives for dealing with any difficult situation. Yoga is open to everyone and not strictly devoted to one religion. Like the Punk scene, yoga can be misinterpreted by many and can even be misconstrued as something negative. Rimel adds “So often, Yoga gets boxed up into this super-chill, Zen, hippy package but anyone who practices knows it’s not always super-relaxing or feel-good stuff. It can be really confronting and tough sometimes … hardcore even!”
Yogurt Activeculture is starting a peaceful revolution to show that yoga is for everyone no matter what your background may be. Rimel believes that “Every design communicates an idea that we’d like more people to think about … we hope to develop an Activeculture that’s NOT just about yoga, but that broadly promotes truth and beauty, encourages playfulness, cultivates individual style and wellbeing, and most importantly, inspires us to make positive changes in our lives and in the lives of others.” It’s not just about poses but to encourage a healthier lifestyle. And to throw a little Karma Yoga into the mix, $1 from every item sold goes to charity.
You can check out their apparel and order online at yogurtactiveculture.com.
Issue #31
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